LinkedIn Profile Rewrite
Make your LinkedIn profile work for you while you're not looking.
Most LinkedIn profiles are a digital resume — a backward-looking list of what someone did. A profile that attracts opportunities is forward-looking, specific about value, and written as if you're talking to one person, not broadcasting to everyone.
The Workflow
Audit your current profile
Understand what your profile currently communicates before rewriting it.
Audit my LinkedIn profile as if you're a recruiter or potential employer seeing it for the first time. My headline: [CURRENT_HEADLINE] My About section: [CURRENT_ABOUT] My current role title and description: [CURRENT_ROLE_DESCRIPTION] What I actually do / what I want to be found for: [WHAT_I_WANT_TO_BE_KNOWN_FOR] My target audience: [PROFILE_TARGET_AUDIENCE] (recruiters / potential clients / speaking opportunities / collaborators) Tell me: 1. What impression my profile currently creates (be honest) 2. What someone searching for [SEARCH_TERM] would find when they hit my profile 3. The three biggest improvements I should make first 4. What my headline is missing 5. The About section problem — is it too long? Too vague? Too resume-like? Too humble?
Replace: [CURRENT_HEADLINE], [CURRENT_ABOUT], [CURRENT_ROLE_DESCRIPTION], [WHAT_I_WANT_TO_BE_KNOWN_FOR], [PROFILE_TARGET_AUDIENCE], [SEARCH_TERM]
Rewrite the key sections
Generate rewritten versions of your headline and About section.
Rewrite my LinkedIn headline and About section. What I do: [WHAT_I_DO] Who I help: [WHO_I_HELP] My results or impact: [RESULTS_AND_IMPACT] My differentiator: [DIFFERENTIATOR] Target audience for my profile: [PROFILE_AUDIENCE] Keywords I want to appear in search results for: [TARGET_KEYWORDS] Write: 1. Three headline options (each under 220 characters) — vary the emphasis: role / result / differentiator 2. An About section (under 400 words) that reads like a person wrote it, not a template. First line must not start with "I am" or "I help." 3. Three bullet points for my most recent role that emphasize impact over activity Then tell me: what keyword I should add to my headline to increase discoverability.
Replace: [WHAT_I_DO], [WHO_I_HELP], [RESULTS_AND_IMPACT], [DIFFERENTIATOR], [PROFILE_AUDIENCE], [TARGET_KEYWORDS]
All Prompts for This Workflow
Rewrite my LinkedIn profile sections. What I do: [WHAT_I_DO] Who I help: [WHO_I_HELP] My results: [RESULTS_AND_IMPACT] Differentiator: [DIFFERENTIATOR] Target keywords: [TARGET_KEYWORDS] Write: 3 headline options under 220 characters (vary by role/result/differentiator emphasis), an About section under 400 words that sounds human (first line can't start with "I am" or "I help"), and 3 impact-focused role bullet points.
Replace: [WHAT_I_DO], [WHO_I_HELP], [RESULTS_AND_IMPACT], [DIFFERENTIATOR], [TARGET_KEYWORDS]
Help me develop a LinkedIn posting strategy that attracts [PROFILE_GOAL] (clients / recruiters / collaborators / speaking opportunities). My expertise: [EXPERTISE] My audience: [TARGET_AUDIENCE] Time I can realistically dedicate: [POSTING_FREQUENCY] What I've tried before: [PREVIOUS_ATTEMPTS] Suggest: 1. Three content themes that would resonate with my target audience 2. The best posting cadence for my goal 3. Post formats that perform best on LinkedIn currently 4. One type of post I should probably stop doing 5. A hook formula that works for my specific expertise
Replace: [PROFILE_GOAL], [EXPERTISE], [TARGET_AUDIENCE], [POSTING_FREQUENCY], [PREVIOUS_ATTEMPTS]
An honest audit of your current profile, three headline options with different emphases, a rewritten About section that sounds human, and keyword recommendations for better discoverability.
- →The About section is written for people — the headline is written for algorithms. Optimize both, but know which job each is doing.
- →Copy your current profile into a doc before rewriting. You'll want to reference the original as you edit.