Product Description Writer
Write descriptions that sell the benefit, not just the feature.
Most product descriptions describe what a product is. Good product descriptions help the customer imagine having it and feeling the result. This workflow helps you write descriptions for e-commerce, services, and digital products that convert.
The Workflow
Gather the product details
Before writing, collect: features, the specific customer problem it solves, who buys it, what they compare it to, and any proof of results.
Write the product description
Generate a description that leads with benefits and closes with confidence.
Write a product description for [PRODUCT_NAME]. Product type: [PRODUCT_TYPE] (physical product / digital download / service / subscription) What it does: [WHAT_IT_DOES] Who buys it: [TARGET_BUYER] The problem it solves: [PROBLEM_SOLVED] Key features (list all of them): [FEATURES_LIST] What makes it different from alternatives: [DIFFERENTIATOR] Price: $[PRICE] Platform: [PLATFORM] (website / Amazon / Etsy / app store) Word count target: [WORD_COUNT] Write a description that: 1. Opens with the outcome the customer wants, not the product 2. Explains features only in terms of what they enable the customer to do or feel 3. Uses sensory or specific language where possible 4. Addresses the main objection a buyer would have 5. Ends with a clear call to action Then write a shorter 50-word version for product cards or listings.
Replace: [PRODUCT_NAME], [PRODUCT_TYPE], [WHAT_IT_DOES], [TARGET_BUYER], [PROBLEM_SOLVED], [FEATURES_LIST], [DIFFERENTIATOR], [PRICE], [PLATFORM], [WORD_COUNT]
Write variations for A/B testing
Test two different angles and see which one your customers respond to.
Write two product description variations for [PRODUCT_NAME] to A/B test. Product: [PRODUCT_DESCRIPTION] Target buyer: [TARGET_BUYER] Version A: Problem-led — open with the frustration this product eliminates, then introduce the solution Version B: Aspiration-led — open with the life or feeling the buyer has after using this, then connect the product Same word count for both: [WORD_COUNT] words. Same CTA. Different angle and opening entirely. Then tell me: which angle is likely to test better with [TARGET_BUYER] and why?
Replace: [PRODUCT_NAME], [PRODUCT_DESCRIPTION], [TARGET_BUYER], [WORD_COUNT]
All Prompts for This Workflow
Write a product description for [PRODUCT_NAME] targeting [TARGET_BUYER]. What it does: [WHAT_IT_DOES] Problem solved: [PROBLEM_SOLVED] Key features: [FEATURES_LIST] Differentiator: [DIFFERENTIATOR] Platform: [PLATFORM] Word count: [WORD_COUNT] Open with the outcome, not the product. Features only in terms of what they enable. Specific language. Address the main objection. Clear CTA. Include a 50-word version for product cards.
Replace: [PRODUCT_NAME], [TARGET_BUYER], [WHAT_IT_DOES], [PROBLEM_SOLVED], [FEATURES_LIST], [DIFFERENTIATOR], [PLATFORM], [WORD_COUNT]
Write a comparison section for my product versus competitors. My product: [MY_PRODUCT] Competitors to compare: [COMPETITORS_LIST] My main advantages: [MY_ADVANTAGES] Where competitors are stronger (be honest): [COMPETITOR_STRENGTHS] My target buyer: [TARGET_BUYER] Write a comparison that: - Is honest (not a one-sided takedown) - Highlights where I win for my specific buyer - Acknowledges where competitors are better for different use cases - Uses a comparison table for scannability - Helps my target buyer make the right decision (even if it's sometimes the competitor)
Replace: [MY_PRODUCT], [COMPETITORS_LIST], [MY_ADVANTAGES], [COMPETITOR_STRENGTHS], [TARGET_BUYER]
A benefit-led product description that connects features to outcomes, addresses the main objection, and includes a 50-word card version — plus two A/B variations with a recommendation on which to test first.
- →Read your description aloud. If it sounds like a brochure, it needs another pass. It should sound like you telling a friend why they'd love this.
- →The objection you're most uncomfortable addressing in the description is the one most buyers have. Put it in the description.