SEO Content Planner
Build a content plan that brings the right people to your site consistently.
SEO for small businesses isn't about gaming algorithms — it's about writing genuinely useful content that your customers are already searching for. This workflow helps you find real keyword opportunities, plan content that serves both search intent and your business goals, and build a sustainable content system.
The Workflow
Find your keyword opportunities
Use AI to think through the questions your customers are actually searching for — the ones you can realistically rank for.
Help me identify SEO content opportunities for my business. My business: [BUSINESS_DESCRIPTION] My product or service: [PRODUCT_OR_SERVICE] My target customer: [TARGET_CUSTOMER] My geography (local, national, or global): [GEOGRAPHY] My domain is new vs. established: [DOMAIN_AGE] Competitors whose traffic I'd like to understand: [COMPETITORS] Generate: 1. 20 questions my target customer is likely searching for (that my business could answer) 2. For each, categorize as: informational (learning) / navigational (finding) / commercial (comparing) / transactional (buying) 3. Flag which ones a newer site could realistically rank for (lower competition, specific) 4. Identify three "topic clusters" — a main topic with 5 related subtopics each 5. The one piece of content that, if it ranked, would most directly drive business for me
Replace: [BUSINESS_DESCRIPTION], [PRODUCT_OR_SERVICE], [TARGET_CUSTOMER], [GEOGRAPHY], [DOMAIN_AGE], [COMPETITORS]
Write a content brief
Before writing any SEO content, brief it out so the output is focused and useful.
Write a content brief for a blog post targeting: [TARGET_KEYWORD] My business: [BUSINESS_DESCRIPTION] Search intent for this keyword: [SEARCH_INTENT] Target word count: [WORD_COUNT] My angle or differentiator for this topic: [MY_ANGLE] Questions this post must answer to fully satisfy search intent: 1. [QUESTION_1] 2. [QUESTION_2] 3. [QUESTION_3] Include in the brief: 1. Recommended headline options (3 variations) 2. Suggested section structure (H2s and H3s) 3. What to include that competitors are likely missing 4. Internal links to suggest (list my related content: [RELATED_CONTENT]) 5. One specific call to action connected to my business goal
Replace: [TARGET_KEYWORD], [BUSINESS_DESCRIPTION], [SEARCH_INTENT], [WORD_COUNT], [MY_ANGLE], [QUESTION_1], [QUESTION_2], [QUESTION_3], [RELATED_CONTENT]
All Prompts for This Workflow
Identify SEO content opportunities for my business. Business: [BUSINESS_DESCRIPTION] Product/service: [PRODUCT_OR_SERVICE] Target customer: [TARGET_CUSTOMER] Geography: [GEOGRAPHY] Domain age: [DOMAIN_AGE] Generate 20 questions my customer is likely searching for. Categorize each by intent (informational/commercial/transactional). Flag which a newer site could realistically rank for. Identify three topic clusters. Name the one piece of content that would most directly drive my business.
Replace: [BUSINESS_DESCRIPTION], [PRODUCT_OR_SERVICE], [TARGET_CUSTOMER], [GEOGRAPHY], [DOMAIN_AGE]
Write a content brief for a post targeting [TARGET_KEYWORD]. Business: [BUSINESS_DESCRIPTION] Search intent: [SEARCH_INTENT] Word count: [WORD_COUNT] My angle: [MY_ANGLE] Questions the post must answer: [KEY_QUESTIONS] Include: 3 headline options, section structure (H2s and H3s), what competitors are likely missing, internal link suggestions, and one CTA tied to my business goal.
Replace: [TARGET_KEYWORD], [BUSINESS_DESCRIPTION], [SEARCH_INTENT], [WORD_COUNT], [MY_ANGLE], [KEY_QUESTIONS]
Write meta descriptions for these pages on my website: Business: [BUSINESS_DESCRIPTION] Pages and their main content: [PAGE_LIST] For each page: 1. A meta description under 155 characters that includes the primary keyword naturally 2. Starts with action language where appropriate 3. Gives a reason to click (not just a description of the page) 4. Avoids the common mistake of cutting off mid-sentence at the character limit
Replace: [BUSINESS_DESCRIPTION], [PAGE_LIST]
20 keyword opportunities categorized by search intent, three topic cluster maps, a complete content brief for your priority piece, and meta descriptions for key pages.
- !AI doesn't have access to real-time search volume or competition data. Use free tools like Google Search Console or Ubersuggest to validate keyword opportunities before investing in content.
- →Prioritize keywords where you can write from genuine experience. Search engines and readers both reward content that demonstrates real expertise.
- →Before publishing any SEO content, search the keyword yourself and look at the top 3-5 results. If your planned post isn't clearly better than what's ranking, it won't overtake them.