Content Repurposing Workflow
Make one piece of content work across five formats without starting from scratch each time.
The best content doesn't live in one place. This workflow takes existing content — a blog post, podcast episode, or talk — and extracts it into multiple formats optimized for different platforms and audiences.
The Workflow
Choose the source content
Start with your best-performing or most comprehensive piece of content. Long-form works best as the source.
Extract and repurpose
Feed the source content to AI and specify which formats you need.
Repurpose this piece of content for multiple platforms. Original content type: [CONTENT_TYPE] (blog post / podcast episode / webinar / talk / long Twitter thread) Original content: [ORIGINAL_CONTENT] Target audience: [AUDIENCE] My brand voice: [BRAND_VOICE] Create: 1. LinkedIn post (1300 characters, text-only, starts with a hook) 2. Twitter/X thread (6-8 tweets, each standalone but connected) 3. Email newsletter section (200-250 words, personal and direct) 4. Short-form video script (60-90 seconds, spoken language) 5. Three pull quotes formatted for Instagram/graphic design For each format: - Adapt the content for how that platform is consumed (not just reformatted) - Lead with the most relevant angle for that audience - Don't use the same hook more than once
Replace: [CONTENT_TYPE], [ORIGINAL_CONTENT], [AUDIENCE], [BRAND_VOICE]
Create a repurposing schedule
Distribute the repurposed content over time so you're not flooding any one platform.
I've repurposed one piece of content into these formats: [REPURPOSED_FORMATS_LIST] Help me build a 2-week distribution schedule across these platforms: [PLATFORMS] Rules: - Don't post the same angle twice in one week - Space the most similar formats at least 4 days apart on the same platform - Start with whichever format will get the most reach to build momentum - Tell me when to post vs. schedule in advance
Replace: [REPURPOSED_FORMATS_LIST], [PLATFORMS]
All Prompts for This Workflow
Repurpose this [CONTENT_TYPE] for multiple platforms. Original content: [ORIGINAL_CONTENT] My voice: [BRAND_VOICE] Audience: [AUDIENCE] Create: 1. LinkedIn post (1300 chars, text-only, strong hook) 2. Twitter/X thread (6-8 tweets) 3. Email newsletter section (200-250 words) 4. 60-90 second video script 5. Three pull quotes for graphics Adapt for each platform's consumption style. Don't reuse the same hook.
Replace: [CONTENT_TYPE], [ORIGINAL_CONTENT], [BRAND_VOICE], [AUDIENCE]
Here are my top-performing pieces from the past year: [TOP_CONTENT_LIST] Identify: 1. Which pieces have evergreen potential (still relevant in 12 months) 2. Which pieces should be updated and reposted vs. repurposed into new formats 3. The three pieces with the most repurposing potential (most angles, most formats) 4. Themes that appear across multiple top performers — this is where my content authority lives
Replace: [TOP_CONTENT_LIST]
Five platform-specific versions of your source content, each adapted for how that platform is consumed — not just reformatted text — plus a distribution schedule.
- →The best repurposing extracts different angles, not just shorter versions. Each platform version should feel like it was written for that platform, not reformatted from somewhere else.
- →Track which repurposed format gets the most engagement. After three months, you'll know which platform your audience is most active on.