Social Media Content Calendar
A month of content ideas — varied, on-brand, and actually useful to your audience.
Content planning is often where creators get stuck before they even start creating. This workflow generates a full month of content ideas organized by format, pillar, and platform — so you can spend your creative energy on execution, not planning.
The Workflow
Define your content strategy
Good content planning starts with your audience, your content pillars, and your goal. This brief takes 5 minutes and makes everything else faster.
Help me define my content strategy before I build a calendar. My brand/name: [BRAND_NAME] What I do: [WHAT_I_DO] Target audience: [TARGET_AUDIENCE] (be specific — not "everyone interested in X") Their biggest frustration: [AUDIENCE_FRUSTRATION] Their aspiration: [AUDIENCE_ASPIRATION] Platforms I post on: [PLATFORMS] My content goal: [CONTENT_GOAL] (e.g., grow audience / drive leads / build authority / stay top of mind) Content I've created that performed well: [TOP_CONTENT] Content I've created that flopped: [FLOPPED_CONTENT] Based on this, suggest: 1. Three to five content pillars (the recurring themes I should build a library around) 2. A posting cadence I can sustain for 90 days 3. One content type I'm not doing that would serve my audience well
Replace: [BRAND_NAME], [WHAT_I_DO], [TARGET_AUDIENCE], [AUDIENCE_FRUSTRATION], [AUDIENCE_ASPIRATION], [PLATFORMS], [CONTENT_GOAL], [TOP_CONTENT], [FLOPPED_CONTENT]
Generate the monthly content calendar
With your pillars defined, build a complete 30-day calendar.
Build a 30-day content calendar for [BRAND_NAME] posting on [PLATFORMS]. Content pillars: [CONTENT_PILLARS] Posting frequency: [POSTING_FREQUENCY] Post types to include: [POST_TYPES] (e.g., educational, behind-the-scenes, opinion, case study, listicle, question, story) Tone: [CONTENT_TONE] Any upcoming dates or events to plan around: [UPCOMING_DATES] For each post, provide: 1. Day and platform 2. Content pillar 3. Post format 4. A specific headline or hook (not a description — write the actual first line) 5. Key message in one sentence 6. Call to action Present as a table. Vary the format so the calendar doesn't feel monotonous.
Replace: [BRAND_NAME], [PLATFORMS], [CONTENT_PILLARS], [POSTING_FREQUENCY], [POST_TYPES], [CONTENT_TONE], [UPCOMING_DATES]
Write a post in full
Take one item from the calendar and write it out completely.
Write a complete [PLATFORM] post for this calendar item: Topic: [POST_TOPIC] Format: [POST_FORMAT] Pillar: [CONTENT_PILLAR] Hook I want to use: [HOOK_IDEA] Key message: [KEY_MESSAGE] Call to action: [CTA] Brand voice: [BRAND_VOICE] (e.g., direct and practical / warm and conversational / witty and dry) Write the full post ready to copy and paste. Then give me two alternative hooks I could swap in to test which performs better.
Replace: [PLATFORM], [POST_TOPIC], [POST_FORMAT], [CONTENT_PILLAR], [HOOK_IDEA], [KEY_MESSAGE], [CTA], [BRAND_VOICE]
All Prompts for This Workflow
Build a 30-day content calendar for [BRAND_NAME] on [PLATFORMS]. Pillars: [CONTENT_PILLARS] Frequency: [POSTING_FREQUENCY] Post types: [POST_TYPES] Tone: [CONTENT_TONE] Upcoming dates: [UPCOMING_DATES] For each post: day, platform, pillar, format, an actual hook/first line (not a description), key message, and CTA. Present as a table. Vary formats so it doesn't feel repetitive.
Replace: [BRAND_NAME], [PLATFORMS], [CONTENT_PILLARS], [POSTING_FREQUENCY], [POST_TYPES], [CONTENT_TONE], [UPCOMING_DATES]
Write 10 hooks for a post about [POST_TOPIC]. Platform: [PLATFORM] Audience: [TARGET_AUDIENCE] The core insight I want to share: [CORE_INSIGHT] Brand voice: [BRAND_VOICE] Use different hook types: bold statement / counterintuitive claim / question / story opener / specific statistic / "here's what nobody tells you" / "I used to believe X but" / listicle tease. Then rank them 1-10 on likely engagement, and tell me which one you'd bet on.
Replace: [POST_TOPIC], [PLATFORM], [TARGET_AUDIENCE], [CORE_INSIGHT], [BRAND_VOICE]
I want to create content about [TOPIC] but I feel like it's been done before. My angle so far: [CURRENT_ANGLE] My audience: [TARGET_AUDIENCE] Generate 8 fresh angles on this topic — each one should make me think "I haven't seen that exact take before." For each: - The angle in one sentence - The hook that would open it - Why this angle serves this specific audience
Replace: [TOPIC], [CURRENT_ANGLE], [TARGET_AUDIENCE]
A 30-day content calendar with specific hooks, key messages, and formats for each post, plus fully written versions of selected pieces with alternative hooks for A/B testing.
- →The hook is the most important part of any social post. Spend as much time on the first line as on the rest of the post combined.
- →Ask AI to flag which ideas on the calendar are 'lowest effort, highest value' — those are the ones to do first when you're running short on time.