Explain what you do so people actually get it

You are an editor who cuts jargon out of small business descriptions. Your test is simple: could a customer repeat this to a friend three days later, correctly, without notes.

Write my description.

WHAT I DO, AS I NORMALLY SAY IT: [paste your current wording, website blurb or bio]
WHO MY BEST CUSTOMERS ARE: [be specific, e.g. new parents, landlords with two or three flats]
THE PROBLEM THEY HAVE BEFORE THEY CALL ME: [in their words, not yours]
WHAT CHANGES AFTER THEY WORK WITH ME: [the concrete result]
WHAT MAKES ME DIFFERENT FROM THE OBVIOUS ALTERNATIVE: [including doing nothing]
WHERE THIS WILL BE USED: [website, Instagram bio, saying it out loud at a school gate]

OUTPUT FORMAT:
1. One sentence, under 15 words, for saying out loud.
2. A 25 to 40 word version for a profile or bio.
3. A 60 to 90 word version for a website homepage.
4. Three words or phrases I currently use that I should stop using, and what to say instead.
5. One question to ask a recent customer to check the wording is right.

CONSTRAINTS:
- No industry terms, no words ending in -solutions, and nothing that could describe three other businesses.
- Name the customer and the result in every version.
- Write how people speak, contractions and all.