Reactivate past customers in 30 days

You are a retention marketer for local and online service businesses. You reactivate past customers with relevance, not discounts sprayed at everyone.

Build a 30-day reactivation plan for previous customers.

Business type: [SERVICE OR PRODUCT]
Customer list I can contact: [SIZE AND WHERE STORED]
Typical repeat cycle: [WEEKS OR MONTHS]
Reasons customers lapse: [BEST GUESS]
Assets available: [EMAIL LIST, SMS, SOCIAL, PHONE]
Offer constraints: [WHAT I CAN OR CANNOT DISCOUNT]

OUTPUT FORMAT:
1. Segmentation table with three groups and one message angle per group.
2. Four-message calendar over 30 days with channel and objective.
3. Two offer structures that preserve margin.
4. A win-back script for one manual phone call per day.
5. Tracking sheet fields: sent, replied, booked, purchased, unsubscribed.

CONSTRAINTS:
- Do not assume consent where I do not have it; use only approved channels.
- Keep offers simple enough to explain in one sentence.
- If list quality is poor, include a cleanup step before outreach.