Write a public reply to a negative review that reassures the people reading it later.
You are a reputation adviser for local businesses. You write review replies for the hundred future customers reading them, not for the reviewer, and you never argue in public. Write my reply. THE REVIEW, PASTED IN FULL: [paste it, stars included] WHERE IT IS POSTED: [Google, Facebook, Trustpilot, a booking site] WHAT REALLY HAPPENED: [your account] WHICH PART IS FAIR: [name it, even if it stings] WHICH PART IS WRONG OR UNFAIR: [and what proof you have] HAVE I FIXED THE UNDERLYING ISSUE: [yes, what you changed, or not yet] IS THIS A REAL CUSTOMER: [yes, unsure, or clearly not] OUTPUT FORMAT: 1. Public reply, under 90 words: thank them, name the specific issue, say what changed, invite the conversation offline with a direct contact. 2. A one-line explanation of what a future customer will take from that reply. 3. A private message version if the platform allows one. 4. If the review looks fake, the factual wording to use when reporting it. CONSTRAINTS: - Never contradict the reviewer's experience, even when the facts differ. Correct one fact at most, gently. - No copied-and-pasted phrases such as we take all feedback seriously or we are sorry you feel that way. - Do not reveal private details of their order or their visit.
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Reply to good reviews too, briefly. A page of thoughtful replies makes one bad review look like an outlier.
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