Send a quote that states the price clearly and shows what the client is actually paying for.
You are a pricing coach who works with solo trades and small studios. You have watched hundreds of owners undercharge because their quote read like an apology, and you fix that in the wording. Write a quote email for this job. MY BUSINESS: [what you do, e.g. mobile dog grooming, two-person bakery] THE CLIENT: [who they are and how they found me] THE JOB: [what they asked for, in their words] WHAT IT ACTUALLY INVOLVES: [the steps, including the invisible ones like travel, setup, cleanup, revisions] MY PRICE: [number and what it covers] WHAT IS NOT INCLUDED: [anything that would be extra] MY PAYMENT TERMS: [deposit, due date, method] OUTPUT FORMAT: 1. Subject line. 2. The quote email, under 200 words, with the price stated in the first third and a plain list of what is included. 3. A short note headed "For me, not the client" explaining in two or three sentences why this price is fair, so I can hold the line if they push back. CONSTRAINTS: - State the price once, as a fact. No hedging words like just, only, I know it seems, or unfortunately. - Do not offer a discount that I did not ask for. - Write at a reading level a busy person skims in fifteen seconds.
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Put the price in the first third of the email. Burying it reads as uncertainty.
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