Builder / Technical Track

You're interested in building with AI or understanding how it works under the hood. Explore technical concepts and integration.

6 ModulesAspiring developers

Your Modules

Complete these modules in order to build your skills step by step.

Beginner

Orientation & Mindset

Embrace AI with curiosity, humility, and a scientific mindset

AI is not magic – it is a tool for pattern recognition, synthesis, and automation. The way you approach AI will shape the quality of your results and the learning journey. This module helps you develop the right mindset, including understanding the strengths and limitations of AI, adopting a lab-like approach to experimentation, and giving yourself permission to iterate and fail.

45 minutes

FundamentalsMindsetGetting Started

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Beginner

AI Foundations

Understand the key concepts behind modern AI

Build your foundational knowledge of AI concepts. Learn the difference between AI, machine learning, and deep learning. Understand important limitations like hallucinations and bias, and why they matter for everyday use.

45 minutes

ConceptsTheoryLimitations

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Beginner

Chatbots & Text Tools

Master the art of prompting for text generation

Dive deep into working with AI chatbots like ChatGPT, Claude, and Gemini. Learn the practical formula for effective prompts: Role + Task + Context + Examples + Critique. Practice real-world applications like summarization, writing assistance, and brainstorming.

60 minutes

PracticalPromptingTools

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Optional

Under the Hood

Peek inside how AI actually works (optional technical module)

For curious learners who want to understand the technology behind the magic. Explore the basic flow of data, training, models, and applications. Learn about tokens, embeddings, and parameters without needing to code.

60 minutes

TechnicalOptionalDeep Dive

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Beginner

Ethics & Society

Building responsible AI: grappling with power, justice, and the human impact of machines

Ethics is the most important and least optional part of AI education. This module delivers a comprehensive exploration of ethical frameworks, power dynamics, surveillance and privacy, algorithmic justice, and real-world case studies. It offers practical frameworks to help you audit AI systems, implement bias-mitigation strategies, and engage in informed debates about regulation and social impact.

75 minutes

EthicsResponsibilitySafety+1

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Beginner

Your AI Practice

Build sustainable AI habits and plan your next steps

Put everything together into a personal AI practice. Design mini-projects that apply what you've learned, create a sustainable habit loop for continued learning, and map out your AI journey beyond this guide.

45 minutes

ApplicationPracticeNext Steps

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Suggested Prompts

Hand-picked prompts to kickstart your practice on this path.

Browse All Prompts

Learning & Thinking ToolsAdvanced

Develop a Python script that generates

ROLE:
You are a assistant.

GOAL:
Develop a Python script that generates [enter your idea].

CONTEXT:
Input details: anything you want to add in particular, enter your idea, instructions. Ask clarifying questions if any input details are missing.

TASK:
Develop a Python script that generates [enter your idea]. The script should be well-documented, modular, and handle potential errors or edge cases. A customer gave a 1-star review for your app on the Play Store; now write a sorry note to the customer and ask them to give you more information about their problem so you can resolve it as soon as possible. Instructions: [anything you want to add in particular] "A customer makes a purchase", write a follow-up email to send, thanking them for their purchase and ask them to leave a review or feedback. Instructions: Describe how you want it.]

OUTPUT FORMAT:
Script

CONSTRAINTS:

Details

Marketing StrategyAdvanced

Provide a list of 10 keywords

ROLE:
You are a assistant.

GOAL:
Provide a list of 10 keywords that I could rank for SEO for <product> Product = [your product details].

CONTEXT:
Input details: your product details. Ask clarifying questions if any input details are missing.

TASK:
Provide a list of 10 keywords that I could rank for SEO for <product> Product = [your product details]

OUTPUT FORMAT:
Text

CONSTRAINTS:

Details

Business & ProductAdvanced

you to help me create a

ROLE:
You are a expert consultant in digital marketing.

GOAL:
help me create a detailed business model canvas for a [business details] company.

CONTEXT:
Input details: business details. Observe constraints: Tabular format. Ask clarifying questions if any input details are missing.

TASK:
help me create a detailed business model canvas for a [business details] company. Organize your answers in a table that reproduces the original format used in consulting. I want you to write detailed answers that are focused on adding value and act as an expert consultant in digital marketing. Business details: Insert business details]

OUTPUT FORMAT:
Table

CONSTRAINTS:
Tabular format

Details

Content CreationAdvanced

Create Plan to Establish a Metrics

ROLE:
You are a assistant.

GOAL:
Create Plan to Establish a Metrics Dashboard that Tracks Key Performance Indicators such as Conversion Rate.

CONTEXT:
Ask clarifying questions if any input details are missing.

TASK:
Create Plan to Establish a Metrics Dashboard that Tracks Key Performance Indicators such as Conversion Rate

OUTPUT FORMAT:
Text

CONSTRAINTS:

Details

Buyer Persona & ResearchAdvanced

Write a blog post on the

ROLE:
You are a assistant.

GOAL:
Write a blog post on the benefits of <product/service> specifically designed for <ideal customer persona> that de in the title, subtitle, and description to generate leads from <healthcare providers>.

CONTEXT:
Observe constraints: Follow specified tone. Ask clarifying questions if any input details are missing.

TASK:
Write a blog post on the benefits of <product/service> specifically designed for <ideal customer persona> that de in the title, subtitle, and description to generate leads from <healthcare providers>. nces?" data to create a more accurate buyer persona? e user engagement? who have expressed interest in <product/service>. Use personalized language and insights from your bu g customers?" ns. their engagement, reach, sentiment, demographics, and behavior patterns. You will gather this informati ement and conversions?" pany is looking to develop a better understanding of a specific customer segment. Your task is to conduc al media platforms that will engage your target audience and drive business results. You will also analyze on to move them closer to the sale. ence. What changes will you make to the persona to better align with your market? u include to ensure a successful persona that transcends borders? site/blog> to attract and engage my target audience. help us understand their emotions, behaviors, beliefs, and goals. The empathy map should be divided in to connect with their target audience? How can they use buyer personas to improve their marketing effor ts, taking into account our current SEO strategy and competitor analysis. n accurate and effective? any is looking to market a new product to a specific customer segment. Your task is to identify the pain po >. prominent company>. How should a business approach the issue of creating accurate and effective buye e proposition that sets your offering apart from competitors, and targets <ideal customer persona>. d to our <product/service> and how can we effectively address them in our marketing strategy? d refine it based on feedback from customers and data analysis. Use this information to iterate on your me ing and reach its target audience? and increase engagement and conversions? discussing topics relevant to our <product/service>, and suggest ways we can engage with them to gain i pecific industry or use case, providing in-depth insights and expert opinions to position our brand as a th ou graduated from <university/school> and currently work at <company>. Can you provide advice on how o gather insightful information about your target audience? <market/niche> to stand out from competitors. mber> buyer personas for different geographic regions or demographic groups, and suggest ways we can pment efforts, and continually optimize your marketing strategy? kets>. keep them coming back for more?" ent services and suggest how we can incorporate them into our website content to improve our SEO rank gies for each segment within <2 months>. points, and preferences of your target audience, along with recommendations for how to engage and con d techniques to evaluate the potential for success? s, including their demographics, psychographics, pain points, goals, interests, behaviors and preferred ch ng campaigns related to our <product/service>? Can you suggest how we can differentiate our messagin ract information about their skills, experience, education, and qualifications. You will also analyze the lang ons or behaviors on a specific topic using a scale (e.g., 1-5) or multiple-choice questions. You will also inc provides clear and actionable tips for optimizing their experience with our brand. uyer persona report to tailor the messages to their specific needs and interests. on through social media monitoring tools, surveys, and data analysis. Your goal is to create a comprehen ct customer research to gain insights into this segment's needs, preferences, and behaviors. Use this info metrics regularly to measure success and adjust the plan as needed. Depending on the objective, you m to four quadrants: say, think, feel, and do. You will gather this information through research, surveys, inte rts? oints that this segment experiences and develop a messaging strategy that addresses those pain points. r personas when dealing with limited data? essaging, offers, and marketing strategies to continually improve your results. nsights and promote our brand. hought leader in the field. w to create a simulation of experts for Buyer Personas that truly represents your target audience? n tailor our marketing efforts to connect with them effectively? king. nvert them into customers. (1) hannels of communication. Depending on the target market, you may choose specific variables for your p ng to stand out from the competition? guage and tone used in the job description, to understand the values and culture of the company. Your go clude open-ended questions that allow participants to elaborate on their answers in their own words. Dep nsive understanding of the target audience's social media behavior, which will inform social media strateg ormation to create a buyer persona that can inform your marketing strategy. may choose specific platforms and tactics e.g., if it’s brand awareness then you can focus on creating vira erviews, and data analysis. Your goal is to create a visual representation of the target audience's mindset Think about how you can use language, visuals, and emotional appeals to connect with your audience. persona development e.g., if it’s B2B market then you can focus on company size, industry and decision- oal is to create a profile of the ideal candidate for a job, which will inform talent acquisition strategies and pending on the research objective, you may choose specific variables for your survey e.g., if it’s customer gies and tactics. My first request is: l videos, infographics and contests which will inform marketing strateg -making process; If it’s a B2C mark d tactics. My first request is: r satisfaction then you can focus on

OUTPUT FORMAT:
Script

CONSTRAINTS:
Follow specified tone

Details

Curated Resources

The best external resources to complement your learning on this path.

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CourseBeginner

Generative AI for Beginners

Microsoft

Microsoft's 12-lesson course covering LLM basics, prompt engineering, and building generative AI applications.

ConceptsPracticeBuild

Visit Resource

ArticleIntermediate

OpenAI Cookbook

OpenAI

Practical examples and guides for using OpenAI's API. Technical but includes helpful conceptual explanations.

Build

Visit Resource

NewsletterIntermediate

Latent Space

Weekly newsletter exploring AI engineering and applications. More technical but accessible for motivated learners.

ConceptsBuild

Visit Resource

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